Embed at AAE 2011

Embed were at the Advanced Automotive Electronics (AAE) show 2011 held at the Heritage Motor Centre in Gaydon. AAE is the UK industry’s premier conference focused on vehicle electronics.

We showed off our off-the-shelf automotive ECUs that enable rapid-prototyping as well as fast-time-to-market because they are all fully qualified automotive ECUs. Plus, since they are all programmable via Simulink, the speed of application development is unbeatable.

On the stand were some of our in-house designed ECUs highlighting Embed’s automotive ECU design services.

We also took part in the panel debate “Intelligent Transport – The Future”. A very interesting solution to solving some of the issues regarding personal transport in the face of scarce fuels, increasing pollution and growing population. Where the focus is on getting the absolute most from the current system using ICT (information and communication technology). This is an area that Embed are well place to serve with our turnkey telematics platform.